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Psychological Aspect– Any particular trend, or something that is ‘in’, inspires or encourages people to think about buying similar apparel. Subconsciously, they begin looking for similar patterns and styles, thus resulting in something becoming a ‘hit trend’. In the same way, if a particular pattern is not appealing, it will not be accepted by the people and eventually, that particular style will fade away. And then they are the classics, which are perennial and never out of trend.rule utilitarianism and act utilitarianism Open URL :j158.ccFor calibrated geographic expansion in new Tier III and IV cities and higher same store sales growth across exiting cities, economy and value fashion retailers require micro rather than macro perspective because these cities are scattered across regions. Further, having a one-dimensional viewpoint in that micro-perspective will not be sufficient to manage the fashion heterogeneities. The scenario demands the adoption of cluster approach, in which retailers will have to identify how one city cluster is different from the other cluster in a region.rule utilitarianism and act utilitarianism Open URL :j158.ccWe currently have three stores – in VR Bengaluru, VR Surat and on Church Street in Bengaluru – occupying a total of almost 3,000 sq.ft. space. The brand has just been launched in New York, USA and we are working with several high-end retail boutiques to promote it. The plan is to increase our brand presence steadily in India, in New Delhi and Mumbai, and also internationally in Europe and Asia. Our focus is not to grow only in square feet but to create more interesting forms of art through our product offering. Open URL :j158.cc
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What’s Trendingrule utilitarianism and act utilitarianism Open URL :j158.ccAlthough the Indian formal wear industry is dominated by the ready to wear segment, a trend of opting for customized made-to-measure fi ts has been registered in the last few years mostly among the young, style conscious, financially stable men of today.rule utilitarianism and act utilitarianism Open URL :j158.cc“Most sports athletes who have represented India on an international stage have been from Tier II or III cities. This has ignited a passion and enthusiasm among the people who aspire to be like them. They follow fashion through their sporting heroes, favourite movie stars or international celebrities through social media platforms such as Facebook, Instagram, etc., and want to look and dress like them. Audiences in Tier II or III cities want fashion trends at affordable prices. They want to wear brands while taking selfies. Runway fashion may not be directly accessible to them and hence they rely on sportswear brands like us in India to cater to their needs and demands,” explains Abdon Lepcha. Open URL :j158.cc
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